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Digital Marketing Syllabus
Introduction to Digital Marketing
What is Digital Marketing?
The Fundamentals of Digital Marketing
Scope of Digital Marketing in India & Globally
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Startups
Digital Marketing for SMBs (Small & Medium Businesses)
Career Opportunities in Digital Marketing
Learning WordPress
What is WordPress?
Role of learning WordPress in Digital Marketing
WordPress.com vs WordPress.org
WordPress installation & Setup
Creating WordPress website & blog
Using Page builders
WordPress Themes & Plugins
Using WordPress for Blogging
Building WordPress-based eCommerce sites
Using WordPress for Different Websites
Search Engine Optimization (SEO)
What is SEO and why is it important?
Working for Search Engines
Introduction to SERPs
Different SEO Ranking Factors
White Hat vs Black Hat SEO
Understanding Google algorithm
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
Mobile-first SEO
Advanced Keyword Research
Google Search Console
SSL Certificate & Website Security
eCommerce SEO
SEO Reporting
SEO Case Studies
Social Media Optimization & Marketing
What is Social Media Marketing (SMM)?
What is Social Media Optimization (SMO)?
Understanding Different Social Media Platforms
SWOT Analysis
Content Strategies According to SM Platforms
Organic Reach
Optimizing Profiles on All Social Media Platforms
Lead Generation Using Social Media
Chatbots
Top Social Media Optimization Tools
Creation of Social Media Calendar
Understanding Client Projects & Requirements
Social Media Content Creation Tools
Rule of Consistency on Social Media
Finding Best Content Ideas
Social Media Best Practices
Influencer Marketing
SMO Report Creation
WhatsApp Marketing
Google Analytics 4
Introduction to Google Analytics
Working of Google Analytics
How to Set Up Google Analytics for Website
Understanding Reports and Data in GA
Google Analytics for SEO
Google Analytics for PPC
Important Metrics & Reports
Google Tag Manager (GTM)
Introduction to Google Tag Manager
How to Set Up Google Tag Manager
Using Google Analytics + GTM
Components of GTM
Tracking of Videos, Links, Elements, Scrolls
Tracking eCommerce Events
Facebook Pixel + GTM
Content Marketing
What is Content Marketing?
Types of Content Marketing
Content Marketing Goals
Using Different Forms of Content
Creating Content Marketing Strategies
Content Marketing for Social Media
Important Metrics to Measure in Content Marketing
Content Marketing with Video Content
Storytelling
Quora, Infographics, Niche Blogging
Forum Marketing
Memes, Carousels, and Podcasts
YouTube Marketing
Benefits of YouTube Marketing
How YouTube Works?
Analysis of Top YouTubers
Setting Up New YouTube Channel
Essentials for YouTube Video Recording
Voice and Video Editing Tips and Tools
Adding Viral Elements to Video
YouTube Video Uploading Checklist
Power of YouTube Live
How to Build and Grow YouTube Channel Organically?
How to Earn from YouTube?
Monetizing YouTube Channel
YouTube Funnels
Top YouTube Tools for Growth and Marketing
App Store Optimization (ASO)
Introduction to App Store Optimization
Role of ASO
How to Optimize Apps for App Stores?
How to Increase App Downloads?
On-Page and Off-Page ASO Factors
Top App Store Optimization Tools
Creating ASO Strategies
Understanding Google Play Console
Paid Campaigns for ASO
Google Firebase and Analytics
iOS App Store Optimization
App Store Marketing on Facebook and Google
App Ratings and Reviews
Sample Project
1.Training Certificate.
2. All-time access to Software’s, E-Books on Onpriceinfo.com
Why Choose Us
1. We provide material cd.
2. We provide Software and E-book.
3. 24*7 support during the training program.
4. We provide Projects support and one projects work to live.
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